YouTube Super Bowl ads not waiting for kick off

By | January 24, 2014

Scalper1 News

You’ll still need to watch the Super Bowl live if you want to see the game — but advertising agencies this year continue to push their own line of scrimmage toward the Internet and Google’s (GOOG) YouTube. The search giant’s YouTube Web video arm this year for the first time is curating a website with all of the “teaser” spots for TV commercials that will play during the Super Bowl on Feb. 2. The website, which is called Ad Blitz, will also post other content, including some Fox Sports playoff analysis. YouTube’s site has seen some major traffic since its launch on Jan. 17. For example, a 16-second Bud Light video of Arnold Schwarzenegger warming up to play pingpong has been watched almost 1.6 million times since Jan. 18. Last year’s Super Bowl commercials have been watched a collective 265 million times on YouTube, the company says in a blog… Scalper1 News

Scalper1 News