Yahoo Misses On Q1 As Core Ad Business Remains Weak

By | April 21, 2015

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Yahoo continues to struggle to recharge growth, late Tuesday posting lower Q1 earnings and revenue that missed Wall Street expectations, though mobile revenue jumped more than 60%. Yahoo (YHOO) is betting on four emerging ad categories, what it has dubbed Mavens: mobile, video, native and social. In Q1, Mavens revenue rose 58% year over year to $363 million. In January, Yahoo CEO Marissa Mayer said she expects $1.5 billion in Mavens revenue this Scalper1 News

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