Scalper1 News
Yahoo (YHOO) will start letting advertisers use outside vendors to verify that real humans rather than robots are viewing their ads, taking aim at an issue that continues to irk advertisers as more advertising goes digital. Yahoo on Wednesday announced it’s partnering with several third-party measurement firms that provide “independent viewability and fraud measurement.” Dennis Buchheim, Yahoo vice president of product management, said in a Scalper1 News
Scalper1 News