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With its hiring of big-name TV journalist Katie Couric, Yahoo (YHOO) hopes to increase its online audience through original news content. Yahoo announced Monday that Couric is joining the company as global anchor for Yahoo News. Her hiring is “part of Yahoo’s ongoing commitment to re-imagine how news and information is delivered and consumed,” the company said in a press release . “Beginning in 2014, Katie will help develop Yahoo News’ coverage with a growing team of global correspondents who will report on live world events, anchor groundbreaking interviews with major newsmakers and thought leaders, and much more.” Couric will continue to host her syndicated daytime talk show, “Katie,” in addition to her new duties at Yahoo. Yahoo says it is “investing in top talent and leading industry voices,” citing recent hires of tech columnist David Pogue, Yahoo News editor in chief Megan Liberman, and national political columnist Matt Bai, all from the New York Times. After portraying Yahoo as a technology company, CEO Marissa Mayer has reverted back to the strategy of her predecessors in positioning Yahoo as a media company. When she joined Yahoo from Google (GOOG) Scalper1 News
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