Scalper1 News
The 2014 FIFA World Cup soccer tournament in Brazil could provide a big boost for microblogging service Twitter. The short-message social network has been beaten down in recent months by slowing subscriber and usage growth. But the month-long World Cup tournament, which kicked off on June 12, could be just what the doctor ordered. “The World Cup could drive a boost in Twitter ‘s (TWTR) global users and usage,” Rosenblatt Securities analyst Martin Pyykkonen said in a research note Monday. “Other major live events (Super Bowl, Academy Awards, etc.) have been single day/night events with huge spikes in traffic, but the World Cup is spread over about a month in June/July and has global audience appeal (even if less so in the U.S.).” Scalper1 News
Scalper1 News