Windows 10 Adoption Slows As PC Users Resist Upgrade Push

By | May 2, 2016

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Microsoft ‘s ( MSFT ) Windows 10 operating system saw its adoption slow in April as users of older PCs resisted frequent on-screen alerts to upgrade. The percentage of personal computers on the Internet using Windows 10 inched up to 14.4% in April from 14.2% in March, Net Applications reported Sunday. The operating system, released nine months ago, ended 2015 with nearly 10% market share. It hit 11.9% in January and 12.8% in February. Microsoft is offering Windows 10 as a free upgrade to users of Windows 7 and 8 machines, but that deal ends on July 29. With sales of new PCs in the doldrums, Microsoft has been relying on free upgrades to boost the market share for its latest PC operating system. Windows 10 is now the second-most-popular PC operating system in use after Windows 7, which took a 48.8% market share in April. Windows 10 has received generally positive reviews, but has been criticized for its privacy policies and its collection and use of customer data. In recent months, Microsoft has been sending pop-up reminders to Windows 7 and 8 users about the free upgrade program. The nagging has reached comical levels. On April 27, a Windows 10 upgrade request popped up on a weather map during a live news broadcast by TV station KCCI in Des Moines , Iowa. Meteorologist Metinka Slater was warning viewers about thunderstorms and heavy rainfall when the Win 10 pop-up covered most of her radar screen. “Microsoft recommends upgrading to Windows 10, what should I do?” a surprised Slater asked. “Don’t you love when that pops up?” A video of the goof went viral on YouTube . RELATED: Microsoft Stock Plummets On March-Quarter Miss, Weak Guidance Scalper1 News

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