Will Transparency Help Drive Amazon’s New Brands?

By | December 30, 2014

Scalper1 News

Amazon.com, which recently began selling its own line of diapers and baby wipes to shoppers who shell out $99 a year for its Amazon Prime service, might soon sell a host of other everyday consumables under the program. In addition, the company is also tapping product transparency as a sales engine by offering a raft of information on these Amazon-branded items to consumers. The question is whether this so-called “ethical grounds” approach will Scalper1 News

Scalper1 News