Scalper1 News
Netflix is notoriously cagey about providing viewership figures for its original shows like “House of Cards” and “Orange Is the New Black.” And now we know why — the viewership numbers don’t live up to the hype, according to a new survey. Both of those critically acclaimed series have high awareness among Netflix (NFLX) subscribers, but fewer than half of those subscribers have ever watched either show, according to Centris Marketing Science. Among Netflix subscribers, 89% are aware of the political drama “House of Cards,” and 94% are aware of the prison comedy “Orange Is the New Black.” But only 31% of subscribers have watched an episode of “House of Cards,” and 44% have watched “Orange Is the New Black.” The Centris report did not specify how many episodes of each show Netflix subscribers watched, but Home Media Magazine attempted to calculate how those shows would compare with ratings… Scalper1 News
Scalper1 News