Why Alibaba Acquired A Hong Kong Newspaper Business

By | December 11, 2015

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In a move to expand its reach into digital content, Alibaba (BABA) announced it will acquire the South China Morning Post and other media assets of SCMP Group. The acquisition gives Alibaba control of the most prominent English-language publication in Hong Kong, with its coverage focused on China. It’s part of Alibaba’s diversification beyond e-commerce into online content for Chinese consumers Alibaba acquired the newspaper and other assets from Scalper1 News

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