Scalper1 News
Advertisers across the globe will lose $6.3 billion to bots — Internet robot programs that masquerade as humans on the Web — in 2015, according to a study cited by research firm eMarketer Wednesday. With advertisers willing to pay higher rates in exchange for robust Web traffic counts, bots are being used to artificially increase website views as well as to steal user data. That’s a growing concern for Internet companies seeking to attract more Scalper1 News
Scalper1 News