Visa Expands Apple Pay Tokenization Tech Into Car-Commerce

By | February 23, 2016

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When you think of e-commerce, Amazon.com ( AMZN ) comes to mind. With m-commerce, or mobile commerce, maybe Starbucks ( SBUX ), with its smartphone payment system. C-commerce, or car-commerce, could be down the road, and Visa ( V ) aims to make a name for itself by partnering with auto makers. At the Mobile World Congress in Barcelona, Visa announced a partnership with Honda as well as ParkWhiz. Visa, as well as MasterCard ( MA ), has developed security technology that replaces the 16-digit account numbers in credit cards. Tokens are essentially electronic security keys. Mobile payment systems generate a one-time, random digital code during transactions, instead of transmitting 16-digit credit card numbers. Apple Pay uses tokens. Visa launched the service on Apple ( AAPL ) devices in October, 2014. Visa has also been working with online retailers. With the Visa Checkout Service, transactions are also tokenized. With car-based commerce, Visa expects applications such as automatic payment for parking spaces, gas at service stations or fast-food at drive-in establishments. Visa first talked about car commerce at the WMC in 2015 and followed up Monday with the Honda deal. “Eliminating the need for drivers to take tickets or check out at pay boxes is a giant step toward a frictionless experience and a big win for drivers,” said Aashish Dalal, CEO of ParkWhiz, in a release . Scalper1 News

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