Scalper1 News
TV programmer Viacom (VIA) stands to gain as Nielsen (NLSN), ComScore and others develop better ways to measure online audiences and mobile viewing, says Cowen & Co. Media and pay-TV companies such as Comcast (CMCSA) have been pushing research companies to develop online audience measuring tools for advertising purposes. Consumers have been shifting from traditional broadcast TV to Internet video and subscription services such as Netflix. More Scalper1 News
Scalper1 News