Scalper1 News
Nielsen, the company that measures TV viewership, holds a key part of the puzzle as Verizon Communications aims to whisk live and on-demand shows to users of mobile devices. Nielsen (NLSN), which for decades has tracked what couch potatoes watch in living rooms, has said that by the fourth quarter it plans to have a system to measure how much video consumers watch on mobile devices. Verizon Wireless (VZ), meanwhile, is in talks with media and Scalper1 News
Scalper1 News