Scalper1 News
Baby boomers take the best care of Apple ( AAPL ) iPhones and other mobile devices, while millennials are the generation most likely to have ever broken or lost their phones. So says a new study by Verizon Communications ( VZ ) and KRC Research. Some 49% of U.S. mobile phone owners have broken or lost a mobile phone, says the study. Verizon, of course, has reason to make the point. Verizon customers have the option of signing up for a $10 monthly “Total Mobile Protection Plan ,” which offers coverage for loss, theft, physical or water damage to devices. Most consumers now buy phones in monthly installment plans. Sprint ( S ) and T-Mobile US ( TMUS ) offer leasing plans, while AT&T ( T ) and Verizon do not. Apple last year rolled out its first iPhone financing plan . Apple’s upgrade program includes a warranty that covers incidental damage as well as technical support. But Apple’s upgrade plan does not cover device losses and theft, while carrier options do. According to the Verizon study, two-thirds of millennials have broken or lost a mobile phone at least once, compared with 58% of Gen Xers and only 27% of baby boomers. Millennials drop their phones an average of four times per week, while Gen Xers and boomers both do so only twice weekly. Parents, meanwhile, are more likely to have broken or lost a mobile phone (67%) than non-parents (38%). Scalper1 News
Scalper1 News