Twitter Steps Up Its Move Into Mobile Ads

By | April 17, 2014

Scalper1 News

Twitter (TWTR) investors might soon get some results from the company’s hefty investments aimed at getting a bigger piece of the emerging mobile ad market. The company said Thursday that it has launched what it calls its “mobile app promotion suite.” It says the suite will help advertisers promote their mobile apps on Twitter and through its MoPub service, which companies use to serve their ads. Twitter stock rose 1.3% in the stock market today. Scalper1 News

Scalper1 News