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Twitter ( TWTR ) will soon stop counting photos and links in its 140-character limit for tweets, a change that could happen in the next two weeks, a news report says. As reported by Bloomberg , citing a person familiar with the matter who asked not to be named, the idea is to give users more flexibility on the site. It’s one of several steps being pondered by Twitter CEO Jack Dorsey as he looks for ways to rejuvenate the company, which is struggling to recharge user growth and to gain online ad sales vs. leaders Facebook ( FB ) and Alphabet’s Google ( GOOGL ). Reports surfaced in January that Twitter was looking to allow tweets longer than the traditional 140 character limit, perhaps to as many as 10,000 characters. Many core Twitter users complained that such a move would turn the short-messaging service into a Facebook clone. The photo/link tweak offers a way to increase the effective character count without changing Twitter’s character. According to Bloomberg, executives have spent the last few months emphasizing how Twitter is a destination for live events and discussion. Removing the character requirement for links and photos might encourage users to add more media to their posts. Twitter stock rose 1.4% in the stock market today , to 14.29. Shares touched an all-time low of 13.90 on May 3 and are down 38% this year. After the market close, Twitter announced that Debra Lee, Chairman and Chief Executive Officer of BET Networks, will join its board of directors. Twitter has been criticized for its lack of diversity on its board. Scalper1 News
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