TripAdvisor Downgrade Cites Consolidation Risks

By | May 5, 2015

Scalper1 News

TripAdvisor (TRIP) got downgraded Tuesday on concerns about both the rise of automated programmatic ad buying and industry consolidation. RBC Capital Markets analyst Mark Mahaney downgraded TripAdvisor to sector perform from outperform, but he maintained his price target of 91. TripAdvisor will likely face pressure from the rise of programmatic ad buying, said Mahaney in research note Tuesday. He called the shift to programmatic automatic ad Scalper1 News

Scalper1 News