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Tesla the electric car maker appears to have finally shifted an important element of its business out of “park.” Finally, the Tesla.com Web address clicks to the website of Tesla Motors ( TSLA ). The 2003 California car startup has just acquired , according to reports, the domain name that was created in 1992 — it’s updated as of Feb. 17, under the brand-protection registrar MarkMonitor. Typing Tesla.com into a Web browser and hitting “enter” now redirects you to TeslaMotors.com. Stu Grossman, reportedly a fan of electrical inventor Nikola Tesla, used to own the site. “It has long been a question on many Tesla (Motors) enthusiasts’ minds: When would the company acquire the Tesla.com domain name?” Andrew Allemann, editor of Domain Name Wire, wrote in a blog post Thursday. “It became more important when Tesla announced it was expanding beyond autos and into home batteries with its Tesla Powerwall. TeslaMotors.com doesn’t make much sense for selling non-motors batteries.” Allemann added that he’s sometimes typed in Tesla.com when he’s meant to go to the car site. Have you? Tesla.com attracted 50,341 visitors in December, according to an estimate by Web traffic tracker Compete. TeslaMotors.com drew 1.34 million. James Iles, a writer for domain name site NamePros, spoke with former Tesla.com holder Grossman . “Basically, I realized that I would never have the time to use the domain in a productive manner. Between family, work and other obligations, there just isn’t enough of me left over to devote any time to a web site,” the post quoted Grossman as saying, while detailing his travails in coping with people trying to reach Tesla Motors’ site, and noted that terms of the shift of Tesla.com to Tesla Motors were not disclosed. Tesla Motors got its name in homage to the achievements of inventor Nikola Tesla. An old post on TeslaMotors.com says as much, noting that “we’re confident that if he were alive today, Nikola Tesla would look over our 100 percent electric car and nod his head with both understanding and approval.” Besides Wikipedia.org and Biography.com, dedicated Nikola Tesla fans can try clicking on TeslaSociety.com, a site run by the Tesla Memorial Society of New York. “Tesla’s A.C. induction motor is widely used throughout the world in industry and household appliances,” the latter notes of the inventor born in 1856. “Electricity today is generated, transmitted and converted to mechanical power by means of his inventions.” Scalper1 News
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