Yahoo Misses On Q1 As Core Ad Business Remains Weak
Yahoo continues to struggle to recharge growth, late Tuesday posting lower Q1 earnings and revenue that missed Wall Street expectations, though mobile revenue jumped more than 60%. Yahoo (YHOO) is betting on four emerging ad categories, what it has dubbed Mavens: mobile, video, native and social. In Q1, Mavens revenue rose 58% year over year to $363 million. In January, Yahoo CEO Marissa Mayer said she expects $1.5 billion in Mavens revenue this