Tag Archives: yelp

Twitter Shifts More Like Facebook — Flap To Follow, Or More Users?

Twitter ( TWTR ) is testing a new feature that would bring major changes to how people view tweets in their timelines, making the microblog look a bit more like its No. 1 rival, social networking leader Facebook ( FB ). Twitter said that it would start displaying tweets by relevance instead of its usual reverse-chronological-order approach. Some industry observers say that the change could help Twitter bring everyday users aboard rather than keep the service in its current status as a niche haven heavily used by hardcore tweeters such as PR people and journalists. The new feature “helps you catch up on the best Tweets from people you follow,” Twitter said in a blog post on Wednesday, a few hours before the company’s Q4 earnings release . With the new service, “tweets you’re most likely to care about will appear at the top of your timeline — still recent and in reverse chronological order. The rest of the Tweets will be displayed right underneath, also in reverse chronological order, as always. At any point, just pull-to-refresh to see all new Tweets at the top in the live, up-to-the-second experience you already know and love,” the company said. After getting feedback on the change and making tweaks, Twitter said that it would “be turning on the feature for you in coming weeks — look out for a notification in your timeline.” Users who dislike the new look “can easily turn it off,”  the company said. A tweetstorm of controversy arose Friday night after unconfirmed reports that the company planned to prioritize tweets based on user preferences rather than a real-time algorithm. Twitter has two groups to please, said Will McInnes, chief marketing officer of Brandwatch, which monitors and analyzes social media, after those reports emerged. Twitter’s user base is divided into “hardcore, weathered veterans, who know and love the platform just how it is, and those newbies that don’t get how it works and don’t stick around to figure it out,” McInnes told IBD via email. “But common to so much else in life, Twitter cannot remain in stasis just simply to placate the most vocal and motivated. How Twitter works must change, and employing an algorithmic timeline feels like a big, important shift to test out.” Earlier reports said that the social network was mulling upsizing its tweet limit to 10,000 characters from the current 140. Snappy, short tweets have been Twitter’s calling card since the company started in 2006. Twitter stock was up 5% in afternoon trading in the stock market today , near 15. Facebook stock was up 3%, near 103. Growth concerns have depressed Twitter stock, which sunk to a new all-time low of 14.31 on Tuesday. Twitter is down 79% from its all-time high of 74.73, touched in late December 2013. Twitter stock dropped 7% on Friday as business social network LinkedIn ( LNKD ) crashed almost 44%  after low guidance given with a quarterly report. Twitter sank more than 5% Monday and more than 3% Tuesday on difficult days for tech stocks, with Internet review site Yelp ( YELP ) dropping about 11% Monday after a midday earnings report . LinkedIn was trading up about 3% Wednesday afternoon.

Yelp Advised To Stop ‘Spending Like It’s 2014’

Yelp ( YELP ) stock got at least four price-target cuts Tuesday after the troubled social media site late Monday gave weak Q1 guidance, lowered its 2016 earnings outlook and surprised Wall Street by announcing that its CFO was leaving the company. Yelp stock was down more than 3% in afternoon trading in the stock market today , near 15. Yelp stock, trading at its lowest price since June 2012, is down 85% from its all-time high of 101.75 brushed in early March 2014. The company late Monday did report Q4 earnings that beat analysts’ revenue and earnings forecasts. “After its Q4 report, we continue to expect slowing user growth, higher advertising spending and rapid sales force hiring. Yelp is spending like it’s 2014,” wrote Pacific Crest Securities analyst Evan Wilson in an industry note late Monday. “We continue to postulate that the environment has changed and it’s time for Yelp to focus on profitability instead of raw growth.” The company announced that its chief financial officer, Rob Krolik, will be stepping down “in the coming months.” Yelp said it will start looking for a new CFO immediately. UBS analyst Eric Sheridan wrote in an industry note that Yelp’s earnings translated to “disappointment today and uncertainty tomorrow.” Sheridan said that “with a lower-than-expected EBITDA (earnings before interest, taxes, depreciation and amortization) guide for fiscal year 2016 and a CFO transition ahead, Yelp’s Q4 results introduced an elevated level of uncertainty around the progress and trajectory of the business.” Sheridan was sour on the company’s Q4 EBITDA miss despite a higher contribution from its higher-margin brand-advertising business. UBS cut its price target on Yelp stock to 17 from 26. Needham & Co. cut its price target on Yelp stock to 25 from 40, while Axiom Securities cut its price target to 18 from 25. Yelp is facing competition in online reviews from multiple fronts — including from Facebook ( FB ), Apple ( AAPL ), Amazon.com ( AMZN ) and Alphabet ( GOOGL )-owned Google — as other websites build or buy their own databases of user-generated reviews to attract viewers. Yelp also competes with online travel agency TripAdvisor ( TRIP ) and Priceline Group ( PCLN ), the world’s largest Web travel-service company. Thomson Reuters noted Yelp’s Q4 EBITDA as coming in light of the consensus analyst estimate: $17.54 million vs. the $21.9 million that analysts had anticipated. Yelp posted Q4 EPS ex items of 11 cents, down 40% year over year. Yelp reported that revenue rose 40% year over year to $153.7 million. That exceeded the $152.35 million that analysts polled by Thomson Reuters had wanted to see.

Yelp Plunges After Out-Early Report Shows Key Metrics Slowed

Online consumer-review website Yelp ( YELP ) sank on Monday, in a tumultuous market, after posting Q4 earnings that showed a decline in the rate of growth of cumulative review and local ad accounts. Also, its CFO is on his way out. In addition to forecasting full-year 2016 sales growth of about 26% year over year at the midpoint of guidance, Yelp guided adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) of $90 million to $105 million, up from $69.1 million in 2015. Analysts polled by Thomson Reuters had modeled 2016 adjusted EBITDA of $106.82 million. Yelp stock was down 12% in early afternoon trading in the stock market today , near 16. Yelp stock is down 63% from where it was trading last year and is down nearly 83% from its all-time high of 101.75 brushed in early March 2014. The company’s earnings were released several hours in advance of its scheduled time on Monday due to “a vendor error by PR Newswire.” A conference call with analysts is scheduled for after the close. Growth in three key metrics slowed. Cumulative reviews grew 34% from a year earlier to 95 million, after growing 35% in Q3. Local advertising accounts grew 32% to 111,00 vs. 37% in Q3.  App unique devices, or the number of unique mobile devices accessing Yelp’s apps, grew 38% to 20 million vs. 39% in Q3. Yelp claims that app users “were more than 10 times as engaged as website users based on number of pages viewed.” Diners seated via reservation platform SeatMe rose 120% year over year. Yelp is facing competition in online reviews from multiple fronts — including from Facebook ( FB ), Apple ( AAPL ), Amazon.com ( AMZN ) and Alphabet ( GOOGL )-owned Google — as other websites build or buy their own databases of user-generated reviews to attract viewers. Yelp also competes with online travel agency TripAdvisor ( TRIP ) and Priceline Group ( PCLN ), the world’s largest Web travel-service company. Thomson Reuters noted Yelp’s Q4 EBITDA as coming in light of the consensus analyst estimate: $17.54 million vs. the $21.9 million that analysts had anticipated. Yelp posted Q4 EPS ex items of 11 cents, down 40% year over year. Yelp reported that revenue rose 40% year over year to $153.7 million. That exceeded the $152.35 million that analysts polled by Thomson Reuters had wanted to see. “We are pleased with the progress we made on the key initiatives we set at the beginning of 2015,” said Yelp CEO Jeremy Stoppelman in a statement. “We have evolved to a mobile-centric company and have successfully completed our transition to a performance-based advertising business. In 2016, our priorities are to continue to build our core local advertising business, further increase engagement and awareness and grow transactions. With our rich, relevant review content and highly engaged consumer traffic, we are well-positioned to capture the enormous opportunity ahead of us.” Yelp guided Q1 revenue of $154 million to $157 million, up 31% year over year at the midpoint. Analysts have been expecting $154.4 million. The company announced that its chief financial officer, Rob Krolik, will be stepping down “in the coming months.” The company said it will start looking for a new CFO immediately. Yelp stock opened Monday at 17.08, down 5.6% from Friday’s close. Shares spiked briefly to 18.84 around the time of the midsession earnings release, then quickly dropped to the vicinity of 16. Yelp, LinkedIn ( LNKD ) and others “are trading lower due to Facebook and Google’s competitiveness,” said Chilton Capital Management economist Samuel Rines, in an email to IBD.