Apple Building Siri-Based Rival To Amazon Echo
Apple ( AAPL ) reportedly is making a voice-response personal-assistant device to take on Amazon ( AMZN ) Echo and similar room appliances. The device will leverage Apple’s Siri application from its mobile devices, The Information reported Tuesday . The device will have a microphone and speaker that people can use to turn on music, get news headlines and make other spoken requests, the news website said. Apple is expected to release a software development kit to open up the device to third-party developers. The Cupertino, Calif.-based company will unveil the project at its Worldwide Developers Conference, which runs June 13-17 in San Francisco. Siri today offers limited third-party support, including services such as Yelp ( YELP ), Rotten Tomatoes and Shazam. Amazon largely created the market for always-listening digital assistants with Echo, introduced in late 2014. The e-commerce giant released an SDK last year for Alexa, the voice assistant that powers its Echo speakers. Last week, Alphabet ( GOOGL )-owned Google unveiled a conversational assistant that builds on its Google Now service and will support third-party services. It will sell a voice-activated speaker called Google Home later this year. Other digital assistant services include Microsoft ’s ( MSFT ) Cortana and Facebook ’s ( FB ) M. RELATED: Google echoes Amazon’s Echo, opens new virtual-reality door Amazon.com Has Likely Sold 3 Million Echo Speakers To Date