Google Helps Shoppers Avoid Black Friday Crush
Alphabet’s (GOOGL) Google is throwing its hat into the ring for U.S. Black Friday predictions, hoping to help guide customers to painless shopping at brick-and-mortar giants such as Best Buy (BBY) and Wal-Mart (WMT). Unlike other research firms relying on statistics, surveys and projections, Google is leveraging its vast trove of mobile data to make a guess at when 2015’s in-store foot traffic is going to be the heaviest — something that online