Tag Archives: via

Time Warner Cable, Viacom Expand TV Content Rights

Time Warner Cable (TWC) and Viacom (VIA) on Tuesday announced a long-term programming deal that expands broadband access to content via mobile devices, avoiding any programming blackout. The pair’s current agreement expires Dec. 31. Viacom’s programming includes cable channels Nickelodeon, MTV and Comedy Central. In the new deal, Time Warner Cable gained rights to distribute movie network Epix, a joint venture among Viacom, Metro-Goldwyn-Mayer

Viacom Seen Gaining From Online TV Audience Ratings

TV programmer Viacom (VIA) stands to gain as Nielsen (NLSN), ComScore and others develop better ways to measure online audiences and mobile viewing, says Cowen & Co. Media and pay-TV companies such as Comcast (CMCSA) have been pushing research companies to develop online audience measuring tools for advertising purposes. Consumers have been shifting from traditional broadcast TV to Internet video and subscription services such as Netflix. More