IPO Stock Watch: TubeMogul Moves Into TV Advertising
TubeMogul, a provider of automated online ad-buying services for brand advertisers, has entered the TV advertising market, the company announced Thursday. TubeMogul (TUBE) stock rose 11% to close at 17.29 on the stock market today. The stock is up 147% from its July 18 initial public offering. TubeMogul said it formed a partnership with WideOrbit, a supplier of ad management software, which will be its exclusive provider of local broadcast