Zillow Brand Recognition Still Trumps Trulia: Analyst
Real estate websites like Zillow (Z), Trulia (TRLA) and others offer similar house-hunting services, but the name recognition at Zillow is fueling faster growth, an analyst says. Zillow “outperformed its peers in 2013,” Pacific Crest analyst Chad Bartley wrote in a Monday research note. The analyst wrote that “in Q4, we saw a meaningful acceleration in consumer use of Zillow.” Zillow stock was up nearly 3% in afternoon trading in the stock market