Tag Archives: trla

Zillow Stock Slips On RBC Capital Downgrade

RBC Capital on Monday downgraded real estate website Zillow (Z) to sector perform from outperform, saying the stock’s recent runup had exceeded growth expectations. Zillow’s stock was down nearly 3% in early trading in the stock market today, near 115. Shares of Zillow, which competes with Trulia (TRLA) and Move (MOVE), had gained more than 44% in 2014 at Friday’s close, compared with less than 2% for the Nasdaq composite. IBD’s 54-company

Trulia Aims For Mobile Users In Ad War With Zillow

Real estate website Trulia on Monday launched its first national ad campaign, a $45 million effort aimed at mobile users and women. The company is running its first TV commercials, along with ads for radio, the Web and print. Trulia’s (TRLA) 2014 ad campaign will take on a planned $65 million ad campaign from rival real estate site Zillow (Z), which started the ad battle with a $40 million campaign in 2013. “We wanted to focus on mobile, so the

Trulia Earnings Outlook Light; Takes On Zillow Ads

Trulia’s (TRLA) Q4 earnings and, especially, its Q1 earnings outlook both came up short, and Trulia stock plummeted 18.5% in midday trading Friday. San Francisco-based Trulia late Wednesday reported Q4 EPS ex items of 3 cents, swinging from a 3-cent loss in the year-earlier period. But analysts expected an 8-cent profit, according to Thomson Reuters. For the current quarter, Trulia expects EBITDA — or earnings before interest, taxes, depreciation