Tag Archives: trla

Trulia Shares Through The Roof On Zillow Merger Talk

Trulia (TRLA) shares went through the roof on talk that real-estate listing site Zillow (Z) is looking to acquire its competitor. Shares of Trulia shot up 32% to 53.74 in the stock market today, hitting a record 57 intraday. Zillow shares soared 15% to 145.76 after setting a new high of 157.62 intraday. The deal, valued at as much as $2 billion, could be made public as soon as next week, said Bloomberg, though nothing has been finalized. After

Trulia Lags Zillow, But Analyst Says It’s No Bargain

RBC Capital downgraded Trulia (TRLA) on valuation, saying its stock should trade at a discount to online real estate market leader Zillow (Z). Trulia’s stock had shot up 28% in 2014 as of Wednesday’s market close, with most of those gains in the past month. Shares in Zillow are up 59% but its stock is trading at a lower multiple than Trulia’s, says RBC Capital analyst Mark Mahaney. Shares in Move (MOVE), meanwhile, had popped 8% on Tuesday amid

Zillow Digs In Deep For 2nd Year Of National Ads

Zillow’s marketing department, led by Chief Marketing Officer Amy Bohutinsky, has doubled in size over the past year. Bohutinsky has been with Zillow (Z) since the company’s start nine years ago. She worked with Zillow CEO Spencer Rascoff at Hotwire before Zillow’s founding. The company is staying mum on some details of its ad campaignso that rivals such as Trulia (TRLA) stay in the dark. But Bohutinsky spoke with IBD about the campaign and