Verizon AOL Acquisition Sets Up Mobile Ad Battle
Facebook, Google and other Internet leaders have grown rich selling products over wireless networks. With Tuesday’s agreement to acquire AOL, Verizon Communications served notice that it’s fighting back. AOL (AOL) will bring digital advertising technology to Verizon (VZ) in a battle for mobile revenue vs. Google (GOOGL), Facebook (FB) and others, analysts say. “This is about Verizon monetizing its network assets through