More Wayfair Shoppers Make Themselves At Home Online
Shoppers looking to decorate their homes keep coming back to Wayfair (W), sending shares of the online furniture retailer up 28% Wednesday as existing customers made more repeat purchases and second-quarter results came in above views. Although it remains unprofitable, the recent IPO’s active customer base jumped 53.5% to 4 million by the end of the quarter. During its earnings call, management attributed the quick growth rate to both ongoing