Fitbit on target with corporate wellness sales
Corporate wellness programs are giving Fitbit stock a shot in the arm. Fitbit (FIT) shares shot up 12.3% to 37.10 after retailer Target (TGT) announced that it will offer Fitbit activity trackers for free to its 335,000 U.S. employees. Target is the latest company to provide wearable activity trackers to its workers as a way to improve employee fitness and reduce health care costs. The Target deal is one of Fitbit’s largest