Tag Archives: tech exec q&a

Qorvo CEO Bob Bruggeworth Tackles Chip Merger

Qorvo CEO Bob Bruggeworth is leading a new management team working to integrate two chipmakers’ products and cultures, leverage their combined strengths and define long-term technology and product road maps. He’ll draw on 31 years of experience to accomplish the challenge. The name Qorvo (QVRO) might not ring a bell. RF Micro Devices, also called RFMD, agreed in February 2014 to acquire TriQuint Semiconductor for about $1.6 billion. The deal,

It’s Facebook vs Google In The Battle Of The Clicks

When you’re talking about the digital ad game, you’re increasingly talking about “Facebook Fridays,” “Mobile Sundays” and “Desktop Mondays.” That’s among the findings in the Q4 2014 Global Digital Advertising Report slated to be released Tuesday by Adobe Digital Index, a research unit software maker and digital ad services provider Adobe Systems (ADBE). Key findings with this latest report are that Google ‘s (GOOGL) mobile ads are fetching higher

AOL Automating Ad Sales As ‘Programmatic’ Soars

Programmatic advertising — using big-data number-crunching and automation to precisely target and sell advertising — is taking off. What does that mean? Well, a coffee company that recognizes your cellphone is in sunny Florida could show you an ad for an iced drink, while someone in a colder clime would get an ad for hot cocoa. The U.S. programmatic advertising market will spike 137% to $10 billion this year, research firm eMarketer said in a