As more companies promote their products and services through online ads, they could be missing what Marchex CEO and co-founder Peter Christothoulou calls “the $4 billion blind spot.” That’s the amount Christothoulou estimates marketers spent last year on mobile search ads that come with click-to-call buttons, which quickly connect consumers via voice contact with the company that placed the ad. There’s no easy way to determine which search
A lot’s been going on with specialty drugmaker Horizon Pharma — so much that it’s almost a different company from what it was 12 months ago. Last July, Horizon (HZNP) learned that Express Scripts (ESRX) and CVS ‘ (CVS) Caremark were knocking its flagship drugs Vimovo and Duexis off their preferred-formulary lists on the grounds that both drugs, which combine treatments for arthritis pain with other medicines protecting against the painkillers’
China Web portal and video game firm NetEase offers some of the most popular online games in China, including U.S.-based Activision Blizzard’s titles “World of Warcraft” and “StarCraft II.” NetEase (NTES) recently made the switch to developing mobile games, as revenue from video games played on mobile devices is expected to rise to $45 billion in 2018, from $29 billion this year, according to a May report from mobile-Internet advisor Digi-Capital.