Tag Archives: scor

Adobe Systems-ComScore Deal Bulks Up Marketing Cloud

Adobe Systems (ADBE) said Thursday it plans to buy ComScore’s (SCOR) Digital Analytix business to add to its Marketing Cloud offerings. San Jose, Calif.-based Adobe expects the acquisition to close in December. Financial terms of the deal were not disclosed. Adobe is buying the technology assets and customer accounts of the Digital Analytix business. The employees associated with Digital Analytix will continue to be employed by ComScore. Adobe and

Ad ‘Viewability’ Standards Elusive As Digital Grows

Yahoo this month became the latest purveyor of online advertising to tackle an issue rocking the digital advertising world — how advertisers can best verify that people, not robots, are viewing their ads. Search leader Google (GOOGL) and research firm ComScore (SCOR), among others, say that over half of online ad dollars are wasted due to bots, other types of click fraud and ads that appear on websites out of a viewer’s sight. Yahoo (YHOO) now

Facebook Expands Leadership Position On Smartphones

Facebook (FB) is by far the dominant platform on smartphones in terms of time spent, causing a JPMorgan analyst to reiterate his outperform rating and price target of 100. In terms of minutes spent on smartphones, excluding Facebook-owned Instagram and WhatsApp, Facebook’s core services accounted for 24% of smartphone user activity, excluding tablets, wrote JPMorgan analyst Doug Anmuth, who cited comScore (SCOR) data. That’s up from 22% in March