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Adobe Driving Third Wave Of Enterprise Software Disruption

Digital media software giant Adobe Systems ( ADBE ) is well-positioned to drive the third wave of disruption in enterprise software, Rosenblatt Securities analyst Kirk Adams said in a report Monday. The first software wave was enterprise resource planning (ERP), which transformed back-office operations. Then came customer relationship management (CRM), which changed front-office operations. Adobe is calling the third wave “experience business,” which aims to reinvent how companies create, deliver and market products and services. “Adobe believes that this third wave could be bigger than both ERP and CRM,” Adams said. He reiterated his buy rating on Adobe stock and price target of 112. Adobe was down a fraction to above 92 in midday trading on the stock market today . Its stock hit an all-time high of 98 on March 18, a day after it reported better-than-expected first-quarter earnings and raised its guidance. Adobe outlined how it is pursuing experience business last week at its Adobe Summit 2016 conference in Las Vegas. This year’s conference drew 10,000 attendees, up from about 7,000 at last year’s show. “Adobe is focused on helping enterprises deliver consistent, high-quality experiences for their customers,” Adams said. “There are many point products and solutions from other companies, but only Adobe provides end-to-end solutions from content creation to marketing execution to measurement.” Adobe is the leader in digital content creation with its Creative Cloud offerings. Now it is moving aggressively into the marketing world with its Marketing Cloud, Adams said. Marketing Cloud includes tools for tracking the popularity of online content and the effectiveness of advertising and marketing campaigns. At its Summit conference, Adobe announced an audience measurement partnership with ComScore ( SCOR ) as well as new services and enhancements to its cloud platforms. “The Summit reinforced our view that Adobe continues to distance itself from competing digital marketing platforms,” Baird analyst Steven Ashley said in a report Wednesday. He rates Adobe stock as outperform with a price target of 105. Image provided by Shutterstock .

Summit 2016: Can High-Rated Adobe Systems Profit From Platforms?

High-rated Adobe Systems ( ADBE ) stock edged up Thursday but closed down slightly for the week of its Adobe Summit 2016 digital marketing conference. That’s a week after shares advanced almost 9% on the strength of Adobe’s first-quarter earnings report and outlook. The Adobe Summit in Las Vegas drew more than 10,000 people — the company’s largest live event to date. The theme centered around how brands are increasingly interacting with consumers in a wave of “digital experiences” online that leverage social networking. Actor George Clooney spoke at the Adobe Summit on Wednesday, but most presenters were from the tech and business worlds. Executives from major brands were among the featured speakers, from McDonald’s ( MCD ) and Mattel ( MAT ) to General Motors ( GM ) and General Electric ( GE ) to Comcast ( CMCSA ) and Charles Schwab ( SCHW ). That's right. It's George at #AdobeSummit talking experience and creativity. Watch live now: https://t.co/NTBQXucWEM pic.twitter.com/Q0HoYKOw3f — Adobe (@Adobe) March 23, 2016 “Adobe’s momentum in digital marketing was demonstrated in record attendance, including by CEOs, at its marketing summit,” Pacific Crest analyst Brendan Barnicle wrote in a research note as the conference kicked off Tuesday. “New products and partnerships increase its strategic value both to customers and the industry, and should drive continued growth and market-share gains.” Adobe Summit Sees World Gone Digital, From ‘Deadpool’ To Sea Of Data https://t.co/wT0S73h5it pic.twitter.com/Qz56otNOGn — Investors.com (@IBDinvestors) March 22, 2016 Adobe makes the Creative Cloud suite of content tools, such as Photoshop and Premiere Pro video editing software, along with the Adobe Marketing Cloud array of tools to track online content popularity and inform advertising decisions. This week, the company announced an audience measurement partnership with comScore ( SCOR ), among initiatives aimed at improving measurement of online video viewing and other forms of content consumption across platforms. Adobe Systems Analyst Briefing FBR & Co. analyst Samad Samana wrote Wednesday about an analyst briefing held in conjunction with the conference that “focused  almost  entirely  on  Adobe’s  technology  and  the  platform  pivot.” In recent years, Adobe has moved headlong to host its products in the Internet cloud, using the software-as-a-service (SaaS) model, with platforms that handle content’s entire life cycle from creation through tracking consumer interaction with it. Adobe CEO Shantanu Narayen summed up a broad Adobe goal: being able to “make, monetize and measure” the digital experiences that people have. “Management highlighted that it is investing around the ‘experience business’ wave of disruption and innovating at the platform level, both of which will be important in driving long-term growth for the digital marketing business,” Samana wrote. “While it is in the early stages, we see the platform play as strategically smart, as it should enhance the value proposition for Adobe’s entire product suite, making it stickier with customers.” Adobe, which is on the IBD Big Cap 20 stock list, closed up 0.4% Thursday at 92.52, down 1% for the week. The stock market is closed on Good Friday, March 25. Adobe gets a high IBD Composite Rating of 96 out of a possible 99. Adobe stock is a few percentage points under a potential buy point, trading above both its 50-day and 200-day moving averages. RELATED: Adobe Summit Sees World Gone Digital, From ‘Deadpool’ To Sea Of Data Image provided by Shutterstock .

ComScore Stock Plunges; Stock Buyback Shelved; Analyst Day Delayed

ComScore ’s ( SCOR ) stock plunged more than 30% to a nearly two-year low after the Internet and TV audience measurement company further delayed the filing of its annual report, suspended share buybacks and postponed an investor day. Shares of rival  Nielsen ( NLSN ) were up a fraction in early afternoon trading in the stock market today , and the shares are up 11% in a shaky 2016. ComScore’s completed its acquisition of Rentrak on Feb. 1. The two companies announced their merger on Sept. 29, aiming to take on industry leader Nielsen. ComScore and Nielsen are in IBD’s Commercial Services — Market Research group, which ranks a lowly No. 142 out of 197 industry groups tracked. Among tech research firms in that group, Gartner ( IT ) has an IBD Composite Rating of 77. Nielsen has an 88 CR, and ComScore has a 52. ComScore, whose stock has been in a downtrend since August, said directors had suspended a $125 million stock repurchase program until an internal review of accounting matters is completed. In an SEC filing Monday, it also said it was delaying its annual report and 10-K filing for 2015 until its audit committee can complete an accounting review that began last month. ComScore said the committee indicated it can’t complete that review before March 15. ComScore’s investor day had been slated for March 16. “Investors are focused on a number of questions that have led to shares underperforming (integration of Rentrak, growth of the core business), and we believe the latest accounting announcement could further amplify this focus,” said Jefferies in a research note.