QVC Wants More Women With $2.4 Billion Zulily Buyout
With the acquisition of millennial mom-focused Zulily (ZU), QVC aims to widen its audience beyond TV and grab more e-commerce market share. Liberty Interactive (QVCA) said Monday that it will acquire the e-commerce site in a cash-and-stock deal that values Zulily at $2.4 billion. The QVC parent, which has interests in various digital commerce businesses, is split into Liberty Ventures (LVNTA) and QVC Group, which Zulily will join. Together with