Tag Archives: piper-jaffray

Same old song: Apple, Beats top teen headphone brands

Stereo headphones from Apple (AAPL) and its subsidiary Beats Electronics drown out the competition when it comes to U.S. teen consumers. Piper Jaffray’s semiannual survey of U.S. teenagers found that Beats by Dr. Dre is the No. 1 brand of headphones. Asked which brand of headphones they planned to buy next, 44.2% of teens said they planned to get Beats, up from 41.9% in the spring and 43.7% in fall 2014. Apple ranked second with 31.7%, up from