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Apple Announces iPad Air and new iPad mini with Retina Display

Apple today announced iPad Air, the latest generation of its category-defining device, featuring a 9.7-inch Retina display in a thinner and lighter design and weighing just one pound. Apple also announced a new iPad mini with Retina display, bringing all the pixels from the 9.7-inch iPad to its 7.9-inch screen, delivering razor sharp text and detail in the same thin and light design. Both new iPad models feature the powerful and power-efficient Apple-designed A7 chip with 64-bit desktop-class architecture, ultrafast wireless with faster built-in Wi-Fi and expanded LTE cellular connectivity, and iOS 7 featuring hundreds of great new features. “iPad created an entirely new mobile computing experience, and the new iPad Air is another big leap ahead,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “It is so thin, light and powerful, once you hold one in your hand you will understand what a tremendous advancement this is.”

Apple Updates iMac

Apple today updated iMac to bring numerous high-performance enhancements to the world’s leading all-in-one desktop. iMac now features fourth-generation Intel Core processors, new graphics, and next-generation Wi-Fi. In addition, it now supports PCIe-based flash storage, making its Fusion Drive and all-flash storage options up to 50 percent faster than the previous generation. “iMac continues to be the example that proves how beautiful, fast and fun a desktop computer can be,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.