Tag Archives: nlsn

Nielsen Rating Could Boost TV Online, Via Adobe Pact

Paving the way for more streaming television online, for the first time a Nielsen (NLSN) rating will count who’s watching a show beyond the traditional television — on PCs and laptops, Apple (AAPL) iPads and other tablets, smartphones, and whatever’s delivered to your TV via an Internet connection. It’s likely to help broadcasters and other program providers do everything from set advertising rates for online video to, potentially, make decisions

Verizon Content Deals Await Nielsen Mobile TV Tools

Nielsen, the company that measures TV viewership, holds a key part of the puzzle as Verizon Communications aims to whisk live and on-demand shows to users of mobile devices. Nielsen (NLSN), which for decades has tracked what couch potatoes watch in living rooms, has said that by the fourth quarter it plans to have a system to measure how much video consumers watch on mobile devices. Verizon Wireless (VZ), meanwhile, is in talks with media and

Tablet Users Are Distracted TV Viewers

More people are using smartphones and tablets while watching TV shows, but second-screen applications like chatting about the show on social media are secondary to distracted viewer activities like surfing the Web. A study of second-screen use in the U.S. by Nielsen (NLSN), released Monday, indicates mobile device users might not be paying close attention to the shows they have on the television. The most popular application for smartphones and