Tag Archives: mxpt

While its looking to shake up the digital advertising market, MaxPoint Interactive (MXPT) was unable to ignite investor enthusiasm with its initial public offering Friday. The company raised $74.8 million, offering 6.5 million shares at 11.50, the midpoint of its estimated price range. MaxPoint stock, though, was down 9%, near 10.50, in afternoon trading on the stock market today. MaxPoint provides a cloud-based marketing automation software

MaxPoint Interactive (MXPT) wants to get to know you, or probably already does. If not, MaxPoint will have a better shot at getting your information because its wallet will get much fatter soon. The digital advertising firm will launch an initial public offering that looks to raise $74.8 million. The stock is set to price Thursday evening and begin trading Friday morning. MaxPoint provides a cloud-based marketing automation software platform that