Oracle Acquisition Targets Salesforce.com In Cloud
Oracle (ORCL) is chasing Salesforce.com (CRM) into the fast-growing market of marketing services delivered via the Internet “cloud.” The software giant on Friday said it plans to acquire Responsys (MKTG), a leading provider of business-to-consumer marketing services via the cloud. Oracle, fresh off reporting fiscal Q2 earnings that beat analyst estimates, will pay $1.5 billion in cash, or $27 a share, a 38% premium over Thursday’s closing price