When launching new products for businesses, advertisers are most likely to turn to professional online networking leader LinkedIn (LNKD) among social networking sites, according to a survey that research firm eMarketer released Thursday. LinkedIn ranked as the No. 1 social media site used for product launches among business-to-business marketers worldwide, said 81% of the B2B marketers whom market intelligence firm Regalix polled in March,
On the heels of its largest acquisition, LinkedIn (LNKD) is set to report first-quarter earnings after the market close Thursday, with expectations of continued double-digit growth. LinkedIn remains the dominant social network for professionals, deploying a steady flow of new products and upgrades for job seekers and recruiters. The consensus estimate on Q1 revenue is $636 million, up 34% from the year-earlier period but the slowest growth in
Facebook (FB) on Monday added video calls to its fast-expanding Messenger service, posing a challenge to Apple (AAPL) FaceTime and Microsoft (MSFT) Skype. But investors have put Facebook’s stock on hold as social networks Twitter (TWTR) and LinkedIn (LNKD) are poised to report earnings this week. Facebook’s Messenger, which boasts more than 600 million monthly users, is already a major player in mobile Internet calls. But on Monday, the social