Comcast, AT&T Not Always To Blame For Millennial Buffer Rage
Many millennials suffer from video buffer rage more frequently than road rage, says a survey by IneoQuest, a provider of quality monitoring and assurance services for Internet video companies. Fifty-one percent of the 1,000 consumers surveyed who watch streaming video have experienced “a state of uncontrollable fury or violent anger” as a result of buffering problems, says IneoQuest. And more than one-third of those surveyed under age 35 have had meltdowns when video streaming stops. But the next time your Netflix ( NFLX ) movie or YouTube video streams inconsistently, don’t automatically blame your Internet service provider such as Comcast ( CMCSA ), AT&T ( T ) or Verizon Communications ( VZ ), says Kurt Michel, senior marketing director at Mansfield, Mass.-based IneoQuest. The problem could be with the content itself and the server that is providing it; the mobile device or PC; or there could be an issue with the CDN (content delivery network) that Internet video companies such as Netflix or Hulu use. CDN providers include Akamai Technologies ( AKAM ), Limelight Networks ( LLNW ) and Level 3 Communications ( LVLT ). According to IneoQuest’s study, in many cases viewers were not able to begin playing streaming content at all, with 27% of respondents claiming that buffering most often occurs before a video starts and 34% experiencing buffering in the first 15 seconds. More than 40% of consumers say they will wait only 10 seconds or less before clicking out of a buffering video. Nearly a quarter of all consumers surveyed said buffering during live sporting events causes the most rage.