Retailers See New Things In Store For Online Shoppers
Hoping to simultaneously bolster online sales and foot traffic in their brick-and-mortar locations, prominent department store chains and other retailers are aggressively shifting to omnichannel commerce. This form of retailing blends in-store and online shopping in a way that — if done successfully — taps into consumers’ increasing penchant to check out new products online, particularly apparel, while capitalizing on shoppers’ need to try them