HP Makes Long-Awaited Entry Into 3D Printer Market
The long-awaited entry of HP Inc. ( HPQ ) into the 3D printer market began Tuesday, with partners that include Nike ( NKE ), Autodesk ( ADSK ), ProtoLabs ( PRLB ) and BMW. The new printer line, called HP Jet Fusion 3D Printing Solution, “revolutionizes design, prototyping and manufacturing, and for the first time, delivers superior quality physical parts up to 10 times faster and at half the cost of current 3D print systems,” HP said in its press release . HP will compete with 3D Systems ( DDD ) and Stratasys ( SSYS ), the two largest providers of 3D printers, among others. HP is offering two 3D printers. They are the HP Jet Fusion 3D 3200 printer, designed for prototyping, and the Jet Fusion 3D 4200 printer, designed for prototyping and short-run manufacturing needs. Pricing on the 4200 model starts at $155,000 and will be delivered in late 2016. Pricing on the 3200 model starts at $130,000, with deliveries in 2017, HP said. Besides Autodesk, software partners include Materialise ( MTLS ) and Siemens. Besides Nike, BMW and Proto Labs, co-development partners and strategic partners also include Jabil Circuit ( JBL ), Johnson & Johnson ( JNJ ) and Shapeways. HP stock fell in the stock market today , to 11.53. HP stock has been below its 50-day line most of this month. 3D Systems stock, though, rose nearly 1% Tuesday, and Stratasys stock rose nearly 2%.