Apple Rival Google Revs Up Android Auto, Targets Infotainment
Aiming to shoot past Apple ‘s ( AAPL ) CarPlay, Alphabet ’s ( GOOGL ) Google hopes to woo auto makers with its new Android N operating system, which can be used in infotainment systems, as well as smartphones. Google unveiled an “auto-centric” variant of Android N at its Google I/O developer’s conference on Wednesday. Google also announced that Android Auto will include the Waze traffic app as part of its navigation system. “This is very important, as the major screen projection systems (Apple CarPlay and Android Auto) have relegated the user to only the native navigation Apple or Google map application, but the Waze application has tremendous popularity,” Egil Juliussen, an analyst at research firm IHS Automotive, said in a report. Apple and Google have revved up efforts to integrate their smartphone technologies with auto communications systems. QNX Software Systems, a subsidiary of BlackBerry ( BBRY ), has also pushed into Web-connected infotainment and telematics systems, along with AT&T ( T ). Apple and Google have faced challenges because of the lengthy design cycles for autos. While Apple’s CarPlay technology is built around its iOS software, some automakers have preferred open-sourced technologies, analysts say. At the developer’s conference, Google showcased the Android N software working in a Maserati Ghibli equipped with a 15-inch screen. Google said it has added Wi-Fi capability to “Android Auto,” a move Apple took in 2015. IHS Automotive says Android software has been built into infotainment systems on new Honda ( HMC ) and Renault vehicles. “ General Motors ( GM ) and Harman ( HAR ) announced a tie-up to build Android-based infotainment systems for GM vehicles,” said the IHS report. “This $900 million contract will (create) a new next-generation infotainment system powered by Android by the end of 2016 — it’s possible that those vehicles will be powered by this (Android N) embedded system.”