Google, the main subsidiary of Alphabet (GOOGL), has reached a tax settlement with the U.K., the Financial Times first reported last Friday. Google will pay 130 million British pounds ($185 million) in back taxes and higher taxes in the future, said the FT, which quoted a Google executive and an official with HMRC, Britain’s revenue service. A Google spokesperson told IBD via email: “We have agreed with HMRC a new approach for our U.K. taxes and
Alphabet (GOOGL) subsidiary Google saw a double-digit increase in ad spending on its site last year, led by mobile gains and new offerings that let shoppers buy directly by clicking ads, according to a research report from Cowen analyst John Blackledge following a conference call with ad firm EliteSEM on Wednesday. “Overall, Google’s core Search business appears strong, with room for further innovation,” wrote Blackledge late Wednesday. On the
New ad formats helped Alphabet (GOOGL) -owned video wing YouTube attract more ad revenue throughout last year, even as YouTube’s share of the market is expected to recede as competitors led by Facebook (FB) muscle in to the segment, according to an eMarketer report released Wednesday. U.S. video ad revenue growth for YouTube in the U.S. will fall 6.2% in 2017, eMarketer estimates, and YouTube’s share of the video ad market will slip. The decreases