Google (GOOG) aims to shake up online advertising by charging its customers only for ads that are “viewable,” reported the Financial Times. Google would be the first major online ad network to do so, says the FT. While Google has developed technology to determine if an ad is viewable on a Web page amid browsing, it cannot track whether Web users actually look at it, the FT said. The report follows speculation over other Google advertising
Google (GOOG) likely will have cashed in big this year on YouTube. That’s the upshot of a report from eMarketer on Wednesday that says the online video service will end the year with $1.96 billion in net global online ad revenue, up 66% from last year. Google itself never breaks out figures for YouTube, the leading online video site, which it bought in 2006 for the then-eye-popping sum of $1.65 billion. The video service will end the year with 1.7%
British game developer King continues to reign in mobile game sales with its “Candy Crush Saga.” But its dreams of a public stock offering might have to wait until it can prove it’s not just a one-hit wonder. Cowen & Co. analyst Doug Creutz said Tuesday that “Candy Crush Saga” repeated as the top-grossing casual mobile video game in November. It was the No. 1 game for Apple ‘s (AAPL) iPhone and iPad and for Android devices, based on sales at Google ‘s (GOOG) online store, Google Play. But only two of the top 100 grossing games for the iPhone are from King. The other one is “Pet Rescue Saga,” which was No. 4 last month. King had four of the top 100 iPad games and three of the top 100 Google Play games in November. King has delayed its planned initial public offering on the Nasdaq stock exchange until next year amid fears that its flagship game is “too successful,” the U.K.-based Telegraph reported Sunday .