Tag Archives: goog

Facebook, Yahoo Eying More TV Ad Dollars In 2014

Advertisers are expected to shift more of their TV ad spending to digital video and multimedia ads in 2014, with many Internet leaders benefiting from the shift. Investors buoyed market values for Facebook (FB), Yahoo (YHOO) and Twitter (TWTR) in 2013 at least in part on anticipation that multimedia and mobile ads are further taking flight in 2014. Google (GOOG) already has a sizable video ad business with its YouTube site, but it’ll be looking to

Twitter Seen Missing TV Ad Shift Vs. Google, Facebook

Morgan Stanley on Monday downgraded Twitter (TWTR), saying TV ad dollars that shift to online advertising likely will first go to Facebook (FB) or Google’s (GOOG) YouTube rather than to Twitter. Twitter stock was down more than 5% in midday trading in the stock market today, near 65.30. Twitter stock broke into new highs in December, topping above 74 on Dec. 26. But Morgan Stanley analysts wrote in a research note Monday that Twitter is trading at

Google Price Target Hiked As Enhanced Campaigns Gain

Google (GOOG) stock, near record highs, inched higher Monday after at least three investment banks boosted price targets ahead of the company’s Q4 report, expected in late January. Google stock was up a fraction in midday trading in the stock market today, near 1110. Google stock touched a record high of 1120 on Tuesday and rose 58% in 2013. Morgan Stanley hiked its price target to 1172 from 1075. UBS raised its target to 1300 from 1100. And