Tag Archives: goog

Google Product Listing Ads May Be Key To Q4 Growth

Google’s (GOOG) earnings per share minus items are seen jumping 15.6% in Q4 as the company continues its drive to invest in hardware and mobile advertising. EPS ex items are seen climbing to $12.24 from $10.59 in the year-earlier quarter, according to 42 analysts polled by Thomson Reuters. That growth would lag Q3’s but surpass the four prior quarters. The company is set to release Q4 earnings after the market close Thursday. Analysts expect total

Bad news for Google: Android’s future looks forked

Google’s (GOOG) Android operating system continues to dominate the smartphone market, but much of its growth is coming from modified, or “forked,” versions of the free-to-use, open-source software. The trend is significant for Google (GOOG)   because those forked versions of Android do not offer Google’s services, which impacts Google’s ability to monetize the Android ecosystem, says ABI Research analyst Nick Spencer. In a report Wednesday, ABI said Android was used in 77% of smartphones shipped worldwide in the fourth quarter. But of those 221.5 million Android handsets, 32% used forked versions. A year earlier, forked Android, also called Android Open Source Project (AOSP), versions made up 20% of the total. In Q3, AOSP accounted for 27% of Android handsets shipped. AOSP handset shipments rose 137% in Q4 2013 vs. Q4 2012, compared with 29% growth for Android, ABI reported. In its report, ABI suggests Google could be losing control of the Android ecosystem. Much of the growth in forked Android phones is coming from China, India and adjacent markets, ABI said. Apple (AAPL) is a distant No. 2 in smartphone market share, garnering 18% in Q4. That’s up from 15% in Q3, thanks to the release of the iPhone 5S, ABI says. But its share is down from 23% in Q4 2012, as growth has shifted to emerging markets. “Apple continues to avoid a low-cost smartphone product to target these markets, focusing instead on its traditional premium segment, where growth is harder to achieve due to fast-approaching market saturation,” Spencer said.

YouTube Super Bowl ads not waiting for kick off

You’ll still need to watch the Super Bowl live if you want to see the game — but advertising agencies this year continue to push their own line of scrimmage toward the Internet and Google’s (GOOG) YouTube. The search giant’s YouTube Web video arm this year for the first time is curating a website with all of the “teaser” spots for TV commercials that will play during the Super Bowl on Feb. 2. The website, which is called Ad Blitz, will also post other content, including some Fox Sports playoff analysis. YouTube’s site has seen some major traffic since its launch on Jan. 17. For example, a 16-second Bud Light video of Arnold Schwarzenegger warming up to play pingpong has been watched almost 1.6 million times since Jan. 18. Last year’s Super Bowl commercials have been watched a collective 265 million times on YouTube, the company says in a blog…