Apple’s massive iTunes credit card database will make the tech giant a big mobile payments player as soon as it enters the field. But retailers are already working to forge their own digital wallet power via their MCX consortium. Mobile payments is already a crowded space, with banks, credit card networks, wireless firms and Web giants such as eBay’s (EBAY) PayPal and Google (GOOG) aiming to win over consumers. Apple’s
Google’s (GOOG) efforts to move all its advertisers to a single multiplatform ad-buying system is paying off and could return per-click ad rates to growth in 2015, an analyst said Friday. The company’s so-called “enhanced campaigns” gives ad-buyers a single portal for buying ads on desktops, tablets and smartphones. The search leader last year switched all advertisers to that system, a move that added to its quarterly declines in cost-per-click ad
Google on Thursday said all user emails will now be encrypted as they travel between inboxes and Google (GOOG) servers, ensuring that no one can “listen in.” HTTP Secure — which when employed replaces “http” with “https” in a Web address — is said to offer a more secure connection because it encrypts data. Gmail users have had the option of using an “https” connection since 2010, but users could opt out. HTTP Secure will now be the only choice for